Online video sites like YouTube have become significantly more popular during the past year. Almost half of online adults (48%) said they have visited video Web sites, according to a report issued Wednesday by the Pew Internet & American Life Project. A year ago, that figure stood at 33%. That reflects 45% year-to-year growth.
Some 15% of respondents said they had used a video-sharing site only a day before taking the survey, up from 8% who said as much a year earlier, an increase of almost 50%. Survey data was drawn from 2,054 Americans, age 18 and older, between Oct. 24 and Dec. 2. Of those, 1,359 Internet users responded to the video-sharing question.
“The dramatic growth in the population using video-sharing sites is tied at least in part to the popularity of such sites among men, younger adults (under 30), and college graduates,” the report says. “Nearly a third of wired young adults (30%) watch video on a site like YouTube on a typical day and fully a fifth of online men (20%) do the same.”
