Advertising from streaming video and audio totaled about $1.37 billion last year, up 38% from 2006, according to a new report. AccuStream iMedia Research estimated that there were about 2.1 billion to 2.7 billion views of streaming or progressive-download content a month at ad-supported or free content areas on the Web in 2007, excluding user-generated videos. Ads shown before streamed television shows are expected to “grow substantially over the next few years,” the research firm said. For the year, pre-roll ads generated about $420 million, with $360 million of that figure placed against short-form content.
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