Spot Runner is forming a production unit designed to bolster its abilities to create low-cost commercials. GlobeShooter’s network has 1,200 producers, videographers and production professionals nationwide who can be dispatched to shoot video on location. Looks like another way to make extra money shooting video.
The addition of a production network gives Spot Runner advertisers more options for changing the creative content in spots, because GlobeShooter’s network allows local businesses to add location footage, customer and owner testimonials and other customized features.
Spot Runner is not alone in trying to provide advertisers with low-priced creative options. XLNTAds.com and TurnHere have both assembled networks of filmmakers to craft short videos for advertisers. Amsterdam, the Netherlands-based Spotzer recently launched operations in the U.S. with a similar business model for producing low-priced ads.
