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August 2008
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29th Aug

Video Ad Network in Top 10?

After getting yanked from comScore’s ranking of top online ad networks, YuMe has yo-yoed back into the top 10. The video ad network in June vaulted from no. 44 to no. 8 in comScore’s Ad Focus rankings on the strength of a new deal to sell ads on remnant video inventory on Microsoft properties, including MSN. Obscure YuMe suddenly boasted an audience of 134 million unique visitors and 71% reach among U.S. Internet users, on par with Google and Yahoo.

After competitors and others cried foul, comScore downgraded YuMe to no. 32 in the rankings, with 59.2 million visitors–saying that some MSN traffic had been “inappropriately assigned” to YuMe. The company disputed the revision and continued to tout its original top 10 ranking in June on its home page.

With the release of comScore’s July ratings last Friday, YuMe was back at no. 8, with 136.5 million visitors and 72% reach. Why the reversal? A footnote to the Ad Focus rankings stated: “ComScore has verified that a legitimate business relationship exists between YuMe and Microsoft through documentation provided.”

Here is the table from the Comscore website – I don’t see YuMe?

Rank

 Property Unique Visitors (000) Reach %

What do you think are the top ad networks for video ads?

YuMe Bounces Back Into Ad Network Top 10 – 08/18/2008

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29th Aug

Ann Arbor Film Festival – $3000+ – Open to All – No duration limit – Due: November 15, 2008

Bold visions. Lovingly crafted. Cutting-edge. Artistically inspired. These are the kinds of films sought for the 47th Ann Arbor Film Festival, the longest-running showcase of independent, experimental and art-driven films in North America.

All lengths and genres accepted and considered: experimental, animation, documentary, and narrative. (more…)

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29th Aug

Respect My Ride – $300 – Students Only – 30 seconds – Due: November 14th, 2008

This contest is an awesome way to create an important message about the dangers of secondhand smoke. Create a 30 second public service announcement following the guidelines below. (more…)

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29th Aug

Fanalysts Join the Squad – NC – Over 18 y.o. – No duration – Due: September 14th, 2008

Do you think you’ve got what it takes to hang with the FANalysts? Enter Circuit City’s Join The Squad contest for your chance to become an official YouTube FANalyst. Create and submit up to five of your own original fantasy football analysis and advice videos by September 14th. (more…)

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29th Aug

Low Vs Diamond Music Video Contest – NC – Over 18 y.o. – Pitch Submission – Due: September 22nd, 2008

Direct an original music video for Don’t Forget Sister, the new single from Low vs Diamond. Pitch your idea to our panel of judges and you could be working with RSA Films and Epic Records to bring your vision to life. (more…)

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28th Aug

Data Shows Online Video Ads Work

Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache.  The companies said those figures and strong results on overlay ads demonstrate high levels of user engagement for video ads, and help to validate spending in the emerging ad category. (more…)

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28th Aug

Food & Fuel Facts Video Contest – $3000 – Students Only – Under 1 minute – Due: October 3, 2008

The challenge of the contest is to inform and educate a positive message regarding farmers and their commitment to providing the world with high-quality, yet affordable, food, fuel and livestock feed.  Video creativity and originality is a must along with factual information.  Messaging facts along with additional sources of information are provided within this literature. (more…)

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28th Aug

Better Communities Video Contest – $300 – Open to all – Under 5 minutes – Due: September 15th, 2008

The Michigan Municipal League is offering you the chance to make your voice heard in front of 500+ Michigan elected officials—the very same officials that decide Michigan’s future. We are looking for videos that provide Michigan community leaders with insight on creating, sustaining, and improving the desirable and unique places to live in Michigan.  (more…)

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28th Aug

Dare to Share Your Story – NC – Over 18 y.o. – Under 2 minutes – Due: September 8th, 2008

Lance Armstrong is daring you to share your story.  Tell us in a short video how you dared to make a difference in your life or the life of someone else. How did you dare to overcome an obstacle? Did you battle an illness? Did you help someone else in need? 
It’s your chance to tell the world. (more…)

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27th Aug

How Video Will Take Over The World

Forrester Research lays out a future landscape dominated by video in a new report How Video Will Take Over The World.  “Once video becomes this easy to produce, deliver, store, and share, every agent in society will not only want to participate but will have to participate in order to have a shot at reaching people with its products and services.” (more…)

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