The frenzy around user-generated video ads hit a new peak yesterday as Frito-Lay announced it is offering a $1 million prize to an amateur who creates a Doritos ad that scores the highest rank in USA Today’s Super Bowl Ad Meter. The new campaign, which comes on top of 2 previously successful Super Bowl user-generated video (“UGV”) ad contests from Doritos, may be a winner for the brand. It reflects some very smart thinking by Doritos’ executives and will further accelerate the very significant trend around brand-sponsored UGV contests. (more…)
30th Sep
Webster Hall Scream Screen – $500 – Open to all – Under 30 seconds – Due: October 25, 2008
Halloween video contest at NYC’s oldest nightclub, Webster Hall. Our busiest night is October 31 with three floors and multiple screening areas raging. Videos can be scary, sexy, funny, witty…all things Halloween in under 30 seconds. (more…)
30th Sep
My Take On Health Video Contest – $3500 – Students Only – 30 to 60 seconds – Due: December 31st, 2008
MyTakeOnHealth Oklahoma Challenge School Video Contest aims to teach Oklahoma students the importance of healthy living by challenging them to create healthy TV-type advertisements. The video advertisements will help to increase awareness in Oklahoma of the link between the national obesity epidemic and high rates of chronic disease, both of which are often the result of poor lifestyle choices. The ultimate goal of the school video contest is to further educate Oklahoma children on the need to live well, stay off drugs, and prevent chronic disease. (more…)
30th Sep
The W. Mashup – NC – Over 18 y.o. – Under 10 minutes – Due: October 17th, 2008
Create a mashup using the W. mashup tool on this page or on your computer with maximum length of 10 minutes. Winner will be selected to receive a Mac Pro, Final Cut express and a video camera. (more…)
29th Sep
Online Video Marketing Tips
Video represents a fundamental sea change in the ways in which businesses generate traffic, create leads, drive conversion and create community online. Today, only cost and technical complexity have held back the widespread adoption of video by businesses. And with the recent removal of these obstacles, video is suddenly within the grasp of companies of all sizes. How then, should businesses best take advantage of this emerging media, and how can they deploy it to maximum effect while minimizing the associated costs and overhead? The following are five ways to help you get video marketing right. (more…)
29th Sep
Video Contest Watch – September 29 – October 6, 2008
This week we have $1,038,000 in new contests (that is not a typo, we have finally seen the $1 million opportunity!), and 19 expiring contests totaling over $38,000. Here are the details with your host, Andrea Ball.
29th Sep
Doritos Crash the Superbowl – $1,000,000 – Over 18 y.o. – 30 seconds – Due: November 16th, 2008
Here is the deal. Think of an idea for Doritos brand commercial. Not Just any idea but one worthy of being called the best of the Super Bowl. Maybe it’s an action packed story about the first time you tried Doritos brand Tortilla Chips. Maybe it reveals what life is like for the spices on the surface of the chip. Anything. Make the video that would knock you out of your seat if you were watching the Super Bowl. Make it yours. Shoot it. Submit it. Make it as one of the five finalists and win $25,000. Then, if America votes it their favorite, your video will be aired as a Doriots Brand Commercial during Superbowl XLIII. But that’s not all. If your ad gets the top spot on the USA today Ad Meter, we’ll give you a $1,000,000 bonus. Sounds good? We thought so. (more…)
29th Sep
Stop Hurting Yourself – NC – Over 13 y.o. – No Duration – Due: October 4th, 2008
Tell us about a time when you got physically hurt. Was it funny? Was it downright painful? Did it leave a scar? C’mon, tell us about a time when you got physically hurt. (more…)
29th Sep
How Nice Are you? – NC – Over 13 y.o. – No Duration – Due: October 4th, 2008
Tell us about the nicest thing you’ve ever done for someone, or that someone has done for you. We’re looking for stories with a major “awwwwww” factor! Tell us about the sweetest thing you’ve done for someone, or that someone’s done for you. (more…)
28th Sep
Racy Content OK, If Not User-Gen
Advertisers are far more accepting of envelope-pushing comedy on the Web, as long as the envelope is being pushed by professionals. Web comedy producers said that they are able to produce more edgy and sometimes racy comedic videos than they ever would on TV. But those brands are less forgiving of user-generated clips, the panelists said. (more…)
