If you love to sing, are great at songwriting or just love Chicken of the Sea, this is your chance to become a star and at the same time help your local Feeding America food bank put healthful seafood in the hands of those suffering from hunger. All you have to do is provide a new verse to the original Chicken of the Sea jingle.
Chicken of the Sea’s Mermaid Jingle Jam contest is open only to legal residents of the 50 United States and the District of Columbia who are 18 and older and who are valid Mermaid Club members.
All videos must constitute a recorded video performance and provide a new verse to the original Chicken of the Sea jingle that creatively incorporates provided Key Themes.
Key Themes should not be repeated verbatim – it’s the concepts that count. Using the original Chicken of the Sea jingle melody is not required, but entrants must incorporate the original jingle lyrics in each video entry.
Lyrics are as follows: “Ask any mermaid you happen to see, what’s the best tuna? Chicken of the Sea!”
Key Themes include:
- Chicken of the Sea seafood is healthy.- It’s full of protein, heart-healthy Omega-3 fatty acids, and other much-needed nutrients like selenium and vitamin D. Plus, Chicken of the Sea seafood is low in saturated fat and calories.
- Experts recommend eating seafood twice a week.- Leading health officials, including the American Heart Association, American Diabetes Association, American Medical Association and the USDA, say eating seafood twice a week can help improve heath.
- Chicken of the Sea seafood is convenient.- Salmon and tuna cups and pouches make it easy to enjoy the delicious and healthful benefits of seafood.
- Chicken of the Sea makes life better.- From those looking to lose weight to those interested in a quick and tasty meal or snack, Chicken of the Sea seafood is a perfect food choice for all people.
All eligible entries will be assigned to the Feeding America food bank location that is closest to the entry’s zip code. If there is more than one food bank that is equidistant to the entry zip code, the entrant must select a food bank.
Semi-Finalists: Once the entry submission period is closed (Nov 7 at midnight PST), a panel of official Sponsor judges will select up to three semi-finalists from each of the 200 Feeding America food bank locations (up to 600 semi-finalists will be selected).
Sponsor judgment will be based on the following criteria:
- Originality, creativity and style (30 percent)
- Overall performance and passion (30 percent)
- Use of Key Themes to motivate people to eat Chicken of the Sea (40 percent).
Online Semi-Finalist Voting: Public semi-finalist voting will open on Nov. 15. Online Finalist Voting: Public finalist voting will open on Nov. Finalist voting will conclude on Dec. 9 at midnight PST and result in grand-prize winner(s).
The grand-prize winner will receive a celebrity-style trip to Universal Studios Hollywood – complete with a behind-the-scenes tour, airfare to Los Angeles, two nights stay at a star-studded hotel and dinner at a Hollywood hotspot!
The first 100 people to submit valid entries will win an iPod shuffle, with the next 50 valid entries eligible to win a $10 iTunes Gift Card.
