Google is borrowing from its most successful money-minting product, search ads, to goose revenue on its video-sharing site YouTube. The move comes just as YouTube’s search traffic has passed that of the No. 2 search engine behind Google, Yahoo.com.
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The paid-search results appear on the right side of YouTube’s search-results pages under the heading “promoted videos.” The ads have a thumbnail image and a title and brief text, like AdWords, Google’s ad marketplace that also matches keyword-targeted ads against search queries. The ads link to an advertiser’s YouTube channel and, also like AdWords, are sold on a cost-per-click basis. The ads are not, however, bought through the AdWords system. (more…)





