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30th Nov

Keystream Slips Ads into Online Video

Online video advertising start-up Keystream officially launched its innovative in-stream, interactive ad service today in the U.S. Keystream’s technology searches online video content for intuitive locations of static space where ads can be placed unobtrusively.  The company has been in incubation mode testing its product with a media company in the U.K., and the company is now poised for big expansion in the U.S.

The company’s research indicates that a static space opportunity for ad placement occurs about every 100 seconds in most online video content. Keystream offers a range of ad formats that can be inserted as well. They range from simple logo placements, to “flip” ads that have a teaser line that turns to reveal the brand after interaction, to full rich-media presentations that activate once the user scrolls over them. (more…)

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29th Nov

Web-Video Ad Prices

Despite fourth-quarter advertising cutbacks, online video ad prices in the slumping economy appear to be holding steady so far.  Online video will take its lumps, but the medium counts several points in its favor that may lessen the blow.

Experts say more advertisers will enter the online video market in the coming months, including smaller advertisers who now can afford the rates. Plus, marketers likely will shift away from less accountable mediums and into more targeted ones, like Web video. Finally, the online video ad business has operated under an inventory shortage to date, which may protect it against deeper price erosion. (more…)

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28th Nov

AOL Dumps User Generated Video

AOL is shutting down the AOL Video Uploads service starting this week.  Users must move their videos prior to December 18, when the service closes for good and the videos will no longer be available. AOL is recommending that users transfer videos to Motionbox, a New York based video sharing and editing startup. (more…)

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28th Nov

Ravman Raving Rabbid TV – $3000 – Over 13 y.o. – Under 90 seconds – Due: January 2nd, 2008

Rayman Raving Rabbids TV party is the first ever video game you can play with your butt. But what about all the games you can’t play with your butt? Submit a video that shows and tells a game you cannot successfully play with your butt…and the funniest, and most creative and original entries will be rewarded with sweet prizes.  (more…)

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28th Nov

My Computer Nightmare – Trip to Hawaii – Over 13 y.o. – Under 1 minutes – Due: January 16th, 2009

Nightmares. Everybody has them.  Not that you asked, but ours usually involves being chased by an aggravated minotaur as we’re running in slow motion on yellow shag carpet… ahem.  When it comes to computers however, sometimes your worst nightmares can become reality. Whatever your worst computer nightmare is, we want to see it in video format.  (more…)

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27th Nov

Thank You!

Happy Thanksgiving!  We would like to thank our loyal audience for all of your support and terrific contest entries over the last two years.   You make it great fun to run VidOpp.  We are always trying to make VidOpp better, so let us know if there is anything we can do to make it more useful and fun for you.

Warm regards,
Douglas, Andrea and the rest of the VidOpp team

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26th Nov

Adify, Force Behind ‘Vertical’ Ad Networks, Adds Video – Advertising Age – Digital

Get ready for dozens of new video ad networks to bloom. Adify, the company behind more than 140 online display ad networks, is adding video, which will allow publishers to easily syndicate video with advertising attached.  The new system will allow those publishers to distribute video across the websites within their ad networks and automatically share ad revenue.

As a result, ad-supported video could become a feature of more websites, particularly since ad rates for video ads are significantly higher than display advertising. (more…)

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26th Nov

Project Direct – $2500+ – Over 18 y.o. – Under 5 minutes – Due: December 14th, 2008

Welcome to Project Direct, YouTube’s annual short film competition.  Direct an original short incorporating Moviefone’s red phone and 2 other props that represent the most memorable films from the first 25 years of the Sundance Film Festival, and you could get the exposure you need to turn your craft into a career. (more…)

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26th Nov

My Community Video Contest – Tmobile Sidekick – 13 to 18 y.o. – Under 3 minutes – Due: January 15th, 2009

Tell us about you.  Tell us about your community, your interest, your friends.  The city, state or country you live in.  Get a cell phone with minutes just for entering and really cool prizes for the winners! FreshBrain and Next Vista for Learning would like you to tell your story through video.   (more…)

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26th Nov

Filmaka: The Party – $500 – Over 18 y.o. – 1 to 3 minutes – Due: January 12th, 2009

Want to direct your own feature film? Enter this competition and we might help you make that happen. Submit a short to the Feature Film Competition.  This month’s theme is…THE PARTY.  All around the world, it’s time to ring in the new year, celebrate the holidays, and see old friends and family. It’s time to pull out the stops, put on your dancing shoes, find a band, and break out the champagne and streamers. This is your excuse to invite everyone you know – or don’t know – to be in your film! Have fun being the master of ceremonies! (more…)

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