Vidopp.com Video Contest Community

In the golden age of television, TV Guide arrived on newsstands to let viewers know what was being broadcast and when.  eGuiders.com just launched with the intention of becoming a modern guide to the best clips among thousands uploaded daily on dozens of sites.

“There are other sites that say, ‘We have the best videos.’ But it’s done by an algorithm or user-rating tool,” says filmmaker and new-media producer Marc Ostrick, who co-founded the site with Columbia University film professor and producer Evangeline Morphos. “We thought actually taking the approach of using experts to guide people to content was going to be the best approach.” (more…)

Bookmark It

Newspapers are seeking creative new revenue sources, while transitioning their traditional print-centric business model to the where their audience has migrated — the Internet.  ReelSEO has released a report stating that the opportunity for U.S. newspaper companies to grow their audience and advertising base is online video.

“As newspapers face increased competition in the online local media market, they are going to have to invest in video to meet consumer demand,” states Tom Wilde, CEO for EveryZing, the sponsor of the report. “Video presents a great opportunity for publishers to leverage their audience development experience to maintain their market leadership positions. Grant Crowell’s decade of experience in the space makes him the perfect source for best practices around this exciting new business opportunity for newspaper publishers.” (more…)

Bookmark It

When Judson Laipply posted his six-minute “Evolution of Dance” video to YouTube in April of 2006, he didn’t advertise it at all. One month later, someone noticed his frenzied moves and e-mailed it to a friend. That friend e-mailed to other friends and more than 100 million views later, the rest is history. “It was all just pure luck” Mr. Laipply says.  Fast forward three years, and viral video sensations are not so easy to come by.

As the amount of video online has exploded, it’s harder than ever – and it was never easy – to break out.  “If you just upload to YouTube, it’s like dropping a grain of sand on the beach,” says Ian Schafer, chief executive of New York ad agency Deep Focus. “But it’s weird, you can’t just blast these out as a press release. People need to feel that sense of discovery when they come onto it.”

Experts say that there are three important factors in creating a sense of discovery in a viral video campaign: (more…)

Bookmark It

Digital studios launched on the thesis that the Web could democratize television by eliminating the middleman are discovering the road to success leads through the very power houses these low-budget upstarts meant to bypass.  Moreover, this is a two-way street where the cross-pollination between digital studios and Hollywood brings with it a potential to transform the TV viewing experience as well. 

“Digital studios have the potential to do many things,” says Brent Weinstein, CEO of 60 Frames Entertainment, a venture-funded startup whose shows were viewed more than 50 million times in 2008. “We combine the creative output of an elite group of artists, actors and producers with support from national brand advertisers to create franchiseable media, some of which is migrating to TV and film.” (more…)

Bookmark It