Vidopp.com Video Contest Community

Omniture, Inc., a leading provider of online business optimization software, today announced that the newest version of Omniture SiteCatalyst allows marketers to now more effectively measure viral video across video sharing sites. Measuring viral video impact on customer acquisition and conversion is a significant challenge for marketers today and many have found it difficult to bridge the gap between a consumer’s interaction with a viral video and that consumer’s behavior on the marketer’s site.

According to a report from eMarketer.com, the growth of online video viewing and video advertising remains robust. The report forecasts key figures for 2013, including:

• 190 million people in the US will view online video at least once a month
• Video advertising will rise to $4.1 billion from $734 million in 2008 (more…)

Bookmark It

Despite the ongoing recession and continually grim economic news, online video companies had more success than most industries in drawing down funding in the first quarter of 2009. FierceOnlineVideo surveyed the companies who announced funding rounds in the first quarter to assess the funding landscape and analyze the characteristics these companies have in common, while looking for the aspects that differentiate them.

They also talked to several partners at venture capital firms about what they like in the online video industry right now, and how the online video companies in their portfolios attracted investment.

All told, they tallied up 10 signifcant funding announcements of $1 million or more in the first quarter.  Here are summaries on those 10 online video companies who got the VC cash in the first quarter, followed by interviews with the venture community. (more…)

Bookmark It

Television stations are facing perhaps the most challenging time ever in their business.  Their budgets are shrinking, their audiences are getting smaller and their advertising dollars are diminishing.  To survive and thrive, local broadcasters are more dependent than ever on creating viable Web businesses.

Local media research firm Borrell Associates said TV stations generated $1 billion in ad revenue on their Web sites last year. That number should rise to $1.3 billion this year, representing a 26% jump.

Here’s what broadband video, local media and TV station experts say broadcasters are doing—or should be doing—to adapt to online video: (more…)

Bookmark It

Online video technology company Brightcove has entered a deal with software developer Adobe to collaborate on technology and sales efforts.  While the partnership is not a knock-out punch, it does give Adobe another leg up in the race to become the Web standard for video, because Brightcove works with so many publishers, said Kaan Yigit, analyst with Solutions Research Group.

The partnership gives Brightcove a deeper foothold with Adobe’s Flash, the popular technology for Web video that Brightcove has been using with its video delivery services. For Adobe, the strategic alliance strengthens its position in the online video business because Brightcove counts as customers some of the biggest media companies, including the Showtime and Lifetime networks.

Now Adobe Systems, which owns the technology and sells the tools to create and distribute it, wants to extend Flash’s reach to the television screen.  Expect TVs and set-top boxes that support the Flash format to start selling later this year. (more…)

Bookmark It