There was a good post today about Golden Rules for Journalists – I think they apply equally to producing video ads and contest entries. My favorites were ones I find myself breaking too often:
- Golden Rule 7: Remember 80:20 ratio (80 percent should be b-roll and 20 percent should be interviews)
- Golden Rule 3: Do not move the camera when shooting (unless you are an advanced videographer)
- Golden Rule 2: Hold every shot for 10 seconds
10 Golden Rules for Video Journalists | Ricochet by Chrys Wu
