The NYT reviews Next New Networks original web video content and finds it refreshingly fun:
Boredom, then, brings you to Next New Networks. Looks as if it’s time to try some “midtail” content: nouveau videostuffs that are kind-of produced, kind-of user-generated. Something like “Obama Girl,” which was created by an ad executive to look like a spontaneous fan video for the Web site Barely Political (which is now owned by Next New Networks). According to an article in Advertising Age, this midtail miscellany — the specialty of Next New and a few other shops — is the only online programming that scores sizable audiences, along with overlay ads, banner ads and creepy brand integrations. Midtail is bankable, then. Therefore, it’s there.
The Medium – Are ‘Midtails’ the Future of Television? – NYTimes.com
