Looks like at least you can get free flights when you reach internet video stardom . . .
In a bid to build buzz for its new routes from New York’s JFK and Boston’s Logan International to LAX, the airline is counting on a stream of tweets and videos produced by Howcast and YouTube stars such as Kevin Nalts, Delphine Dijon, Justine Ezarik and Meghan Asha. None of the bloggers is being paid directly by JetBlue, but all got a free flight, and some are being paid by Howcast to produce how-to videos featuring JetBlue. The airline asked all the bloggers to disclose the relationship in whatever videos they produce.
JetBlue Marketing: YouTube Stars Promote New LAX Route – Advertising Age – Digital
