There are digital video screens everywhere they go today: at gas stations, coffee shops, gyms, taxis, grocery stores and sports stadiums. 63% reported that place-based digital advertising “catches their attention” — more than any other media.MediaPost presented five strategies for getting the most out of place-based video:
1. Build brand ubiquity with national reach
2. Capitalize on life patterns
3. Leverage geo-targeting
4. Extend interactive campaigns
5. Deliver contextually smart promotions
MediaPost Publications Creating Powerful Digital Video Campaigns 05/05/2009
