Interactive video ads are popping up on all your favorite sites. Here is a sampling of the new formats:
Tremor Media has rolled out a host of ad units called vChoice that bring interactivity into the player. Viewers can choose the ad they watch, dig deeper into related content, watch a product demo and play a game all without leaving the video experience. Hulu pioneered the choose-your-own pre-roll “ad selector” unit, which allows users to choose an ad, including a long-form movie trailer in exchange for an ad-free episode. YouTube introduced its own variation on choose-your-own-ads just last week. Google’s video site is trying out a system where viewers can choose to watch a pre-roll ad or a “promoted video,” which itself is a media buy.
New Formats Give Online Video Ads Potential – Advertising Age – Digital
