Vidopp.com Video Contest Community

TurnHere released the results of a study of online video use – exactly as you would expect from a production house, they found that ”online video was ranked as the highest priority for marketers in the next 12 months, surpassing both email and search marketing.”

The survey participants are marketing decision makers at both brands and agencies ranging from small boutique firms to publicly traded, Fortune 500 companies.

Some of the top findings are:

• Online video is the top marketing priority for 2010, edging out both email and search marketing
• Companies are experimenting across a wide range of video marketing: 57% have created branded video; 40% have used video for product or service demos, and 37% for customer or employee testimonials
• Branded content is the preferred online video type with the highest use among all video formats, the highest overall satisfaction levels and the highest likelihood of future use

To see the rest of the findings download your free copy of the report here (PDF).  No registration or email address required.

Online Video: Brands and Agencies Catch the Wave | TurnHere’s Blog

This entry was posted on Tuesday, November 3rd, 2009 at 11:57 am and is filed under Insight. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.