Create a 30-second TV commercial targeted at middle school students to warn them about the dangers of underage drinking. Win scholarship money and trophies, have fun, and gain valuable experience. The grand prize-winning commercial will be broadcast on TV and the team that created it will work with the McCann Erickson advertising agency to upgrade their spot for air.
High school students nationally can participate; emphasis is placed on concept and the message, not on production values. Students are encouraged to use whatever video equipment is available to them. Teachers and principals, school audio/visual departments, parent and community leaders are urged to share their equipment and lend local support by promoting the program as a very unique scholarship competition that is fun to participate in and has a powerful impact on a serious problem.
Open to all US high school students in grades 9-12.
The deadline is Wednesday, February 10, 2010. Your entry must either be submitted online or postmarked by this date.
National Scholarships:
$2,000 New York festivals Award
$1,000 USA TODAY Award
$1,000 State Farm Insurance Award
Michigan Only Scholarships:
$3,000 Grand Prize Courage Award
$1,500 1st Place Courage Award
$1,000 2nd Place Courage Award
$500 3rd Place Courage Award
$2,000 Adcrafter Award
$1,500 Lindsey Renee Cianciolo Family Memorial Award
$1,500 Lindsey Renee Cianciolo Family Memorial Award




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