al fresco All Natural® Chicken Sausage is all about fresh and savory flavors, made from fresh ingredients that taste delicious! Live life with flavor™!! For this contest, create a :20-:40 second viral video (live, animation, other) for use on-line, distribution channels, trade shows, in-store , and social networking sites (website, facebook, twitter, email, eNewsletter, etc). Our goal is to reinforce the brand attributes, how it relates to consumer lifestyle, through a fun, entertaining and memorable experience.
al fresco All Natural® is looking for creative ideas and ways to gain brand and product line awareness to the consumer through viral video. We are looking to create a very fresh, creative, healthy buzz of our brand while delivering, (did I mention, delicious) flavors, versatility of product flavors, and a healthy lifestyle message. We envision a fun, entertaining, and engaging viral video that will showcase our brand and its ease of use.
Secondary:
We are looking to plug/announce the “My al fresco” consumer recipe contest featured in-book March/April and May/June issues of Eating Well. (i.e.: “Look for the “My al fresco” recipe contest in the March/April issue of Eating Well!! On newsstands today!).
Note: We would LOVE to keep your video rolling forever! You may want to keep recipe contest announcement towards the end of the video to give the option of “editing out”.
al fresco All Natural® Chicken Sausage is healthy goodness, easy & convenient, wrapped into a little green package:
Brand Personality:
- Fresh
- Creative
- Healthy
- Approachable
Target audience
The al fresco All Natural® consumers are women, age 35-54, HHI $75K+, health conscious, foodie, and LOHAS (lifestyles of health and sustainability).
Must have
- Al fresco All Natural® logo
- Al fresco All Natural® tagline; Live life with flavor™
- Attributes (in the following order): Delicious!!… 100% All natural-no preservatives… no nitrates or nitrites… no artificial flavors… 70% less fat than traditional pork sausage… Made with lean boneless chicken meat… Lower in carbs… No trans fat… Most gluten free… Available in 12 gourmet flavors… made fresh daily… Easy & Convenient!
- If choosing a specific flavor/flavors or recipe, please focus on our line of fully cooked dinner sausage.
Don’t want
- We love wit, humor, and subliminal messaging and we all know where “FRESH” and “SAUSAGE” can lead to- Please keep it clean
- No sexually suggestive or inappropriate messaging / No fowl or vulgar language / No competitor bashing
- Although we like our website, it is not a clear representation of our brand personality (look & feel). Please stay clear of look & feel but content is accurate and recipes are DELICIOUS! Never pierce the casing…of ANY SAUSAGE! It lets out all the natural juices. Photos/imagery of ground, blended, emulsified or tiny, tiny pieces of chicken sausage – It’s just not appealing.
Client likes
- Our Recipe beauty shots
- Our Print ads
- The sun in our logo
- al fresco All Natural® core brand color: PMS5747
- Whole sausage images or slices cut on the bias ½”
- Buitoni print ad campaign & website: www.buitoni.com
First Selection: $6,000
- 2 Secondary Awardss: $1,000 each
- Optional $1,000 for each Additional Awards
