Good to see another big brand getting into online video – now Sara Lee is sponsoring a web series:
A new Mama Saga Web series stars real moms who share motherhood’s woes and engage with Sara Lee’s products. The videos are now running on sites like Facebook, YouTube and Metacafe.
With Mama Saga in particular, Sara Lee saw an opportunity to tap into a growing demographic of tech-savvy moms. “We’re focusing on moms who are really active in the online and social media space,” said assistant brand manager Becky Thomas. She added that Sara Lee is hoping to appeal to moms by depicting “some of the challenges of parenting” in humorous situations.
