ComScore’s September 2009 online video numbers show that the industry just continues to blossom:
Online video views are again at an all time high: over 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views.
There some really interesting data on online video in general too. 84% of Americans online watched videos. They’re watching an average of about 10 hours of video every month. The average video watched is now 3.8 minutes in length. If everything else we’ve said before today hasn’t already convinced you to jump into online video, then zero in and focus on just this metric. What would it be worth to you to hold your visitors’ attention for four minutes?
As usual, ComScore gives us a breakdown of the most popular sources for online video, and there are virtually no surprises. Google still has a stranglehold on the competition, with a dominating 40.2% market share. Second place goes to Hulu, which makes you want to celebrate until you see their market share, which is a paltry 2.2%.
