Building a video series on your own branded website? It might be a good idea to post your videos to high-traffic video sites to help build an audience:
Video sites and content owners have typically wanted to hold their intellectual property close. But now, many are finding that providing multiple channels creates complimentary audiences rather than taking away from their main site’s business.
Funny or Die and DailyMotion, which are mainly video content, air their material on more established sites such as YouTube or even cable networks — both sites say they’re reaping the rewards. Industry players say these new streams aren’t likely to detract from its main Web site. Being viral means “they can spread anywhere they want it — that’s the beautifulness of how this tool works.”
On the other hand, platforms can sink when there is no audience.
