The Nikon Film Festival is a user-generated content contest for people to submit “a day through your lens” video for the chance to win $100,000. The campaign, which promotes the Nikon D5000, is requiring users to keep their submissions to 140 seconds.
The contest will judge entries based on their picture quality and creativity.
The Nikon Film Festival Web site incorporates social elements, allowing visitors to comment on videos and showing tweets related to the contest.
The audience and a panel of celebrities will award winners based on image quality and originality. Users are not required to use Nikon cameras for their entries. The audience-choice winner gets $25,000; the judges’ panel winner gets $100,000. Nikon will narrow down submissions to 50 finalists in December. They’ll be encouraged to use social media tools to drum up support for their entries ahead of determining the winners in mid-January, Yakob said. The content produced could find its way into future Nikon ads, he added.
“Part of the role of the brand today is to celebrate its customers, the people who take the time to do stuff for them,” he said.
