The media industry is dying for new audience analytics capabilities, after relying for decades on the Nielsen ratings:
“In the past one-and-a-half years there has been a geometric increase in consumers’ access to the Internet for video, and the metrics market has not kept up,” Wurtzel said.
Though little more than 2 percent of television viewing is done on the Internet, Hulu.com, which combines video from 150 broadcasters on a single platform, has seen its audience grow fourfold in the last year.
