YouTube launched a new tool, YouTube Direct, to enable citizen journalism, and possibly a new platform for video contests:
Though we built YouTube Direct to help news organizations expand their coverage and connect directly with their audiences, the application is designed to meet any organization’s goal of leveraging video content submitted by the community. Businesses can use YouTube Direct to solicit promotional videos, nonprofits can use the application to call-out for support videos around social campaigns and politicians can use the platform to ask for user-generated political commercials.Built from our APIs, this open source application lets media organizations enable customized versions of YouTube’s upload platform on their own websites. Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites.
