Pretty interesting data about when people watch video in different categories. May help you decide when to launch that next killer clip to get the best first day pop. ScanScout conducted an experiment to find out which days and times people were watching and engaging with online video across different categories:
The baseline data show that consumers watch about the same amount of video on weekdays and slightly more on the weekend. Ad engagement, defined as click-through rate in the study, peaks during the weekend. With better understanding of how people watch online videos and interact with ads, movie studios and ad agencies can make smarter media-buying decisions.
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Movie Marketing: TV Trends Don’t Translate to Web – Advertising Age – DigitalNext
