Surprise, Google thinks online video advertising is a big opportunity!
In the third quarter, Google said it monetized 1 billion video views a week on YouTube.
“The one big shift in the next three to five years is going to be video advertising,” Nikesh Arora, president of global sales operations and business development, said at the Reuters Global Media Summit in New York.
“If you believe it can be targeted and it can be interactive — just those two features are going to change the way video advertising will be done on the Web,” said Arora.
