Cisco turns to user-gen video to promote the Flip. What better way to showcase the little camera that revolutionized video sharing?
Cisco seems to have found its way with the Flip. A couple of weeks ago, the company began putting out 10-second television commercials and Web clips that show snippets from the lives of both celebrities and “regular people.” The spots for Flip include a nod at the end to Cisco, when the company logo appears.
One of the most popular clips — four guys singing an ode to hamburgers in their car — turns out to be the creation of budding marketers from Hollywood.
The burger boys live in Los Angeles, where they have various jobs touching the entertainment industry, from writing screenplays to directing music videos. The high school chums have been trying to drum up business as viral marketers who can create funny, low-cost videos for clients through their Web site, the Bajillionaires Club.
Cisco has paid the everyday people what it calls a nominal fee for their efforts. Cisco declined to release any detailed data about the effectiveness of the campaign so far, although views of the clips on the company’s official YouTube channel have in most cases attracted dozens, rather than thousands.
Advertising – A Big Name in Tech Tries a Common Touch – NYTimes.com
