Looks like online video advertising is the place to be for growth:
Spending for U.S. online advertising will decline by 4.6% overall in 2009, the first drop since 2002 — but expect growth in early 2010, according to a report released Friday. Search and video were the only two media that experienced growth this year, although much less than the prior year, according to eMarketer.
While companies continued to increase the amount of investments fed this year into online video — at $295 million — and search — at $236 million — the investments during the previous year declined.
The growth in spending for video ads will far outpace any other online format, running between 34% and 45% from 2009 through 2014. The growth rate is the result of video ads moving from the sidelines to center stage, becoming the main form of brand advertising in the digital space.
Overall advertising spending across all media will bottom out in 2010. Estimated to come in at $163 billion next year, slightly down from $163.8 billion, that figure would represent the lowest annual total since 1999. But the good news is that the industry will have gains through 2014, according to Hallerman. Total U.S. media advertising spend in 2011 will reach $163.5 billion; 2012, $167.5 billion; 2013, 168.5 billion; and 2014, $173 billion.
MediaPost Publications Search and Video Bright Spots In Down Online Ad Market 12/14/2009
