The business of syndicating video across a broad distribution network is interesting – but I can’t imagine there is a very large slice of revenues available to this sort of middle man. I guess the key is getting big fast:
5min how-to and lifestyle videos struck syndication deals with The Style Network and G4 cable networks. 5min will extend online viewership while opening up new advertising opportunities for each partner by intelligently matching the videos to targeted audiences. 5min will syndicate videos from The Style Network and G4 across a distribution network of 350+ sites reaching over 300 million unique visitors a month.
Adding to a library of more than 100,000 lifestyle, instructional and knowledge videos, 5min will distribute the following content across its network:
- The Style Network’s transformational, relatable and inspiring lifestyle programming for women ages 18-49. Content from The Style Network includes practical makeover tips and ideas for women from the network’s popular series such as “Clean House,” “How Do I Look” and “Whose Wedding Is It Anyway.”
- G4 videos on technology, web culture, animation, videogames, live events and more. Featured content from G4 will include game reviews, previews, tips, tricks and cheats from X-Play, television’s most-watched gaming show.
- For Dummies, 5min will create a branded channel that showcases 120 For Dummies videos, in addition to distributing them throughout its network. The For Dummies videos come from a team of expert bloggers who offer advice in plain English on topics such as how to hook up a modem or carve a turkey, knit your first scarf or load your new iPod. The world’s bestselling reference series, For Dummies has more than 200 million books in print, covering 1,600+ topics. The series is part of Wiley Publishing, Inc.’s stable of educational and reference books.
- Meredith’s leading lifestyle content from Better TV and Parents TV, commencing with 500 videos and adding up to 225 new videos each month. Bettertv.com features 20+ channels of video information covering food, family, home, style, remodeling, entertainment, relationships, fitness and health. It features experts from across Meredith’s brands such as Better Homes and Gardens, Ladies’ Home Journal, More, Family Circle, and Fitness. Parents TV content features experts from Parents, Family Circle, American Baby and more to help guide parents through every phase from conception to college, and many steps in between.
