Now big sponsors (Ford, pepsi) are trying Reality TV on the net:
An ambitious web series, “If I Can Dream,” is launching in early 2010 with three distribution partners, two major sponsors and one goal — to do for web video what “American Idol” did for broadcast TV in 2002.
The series will chronicle five young Hollywood hopefuls who will live together, “Real World”-style, in a house in the Hollywood Hills. The names of the performers are expected to be announced just after Christmas. The footage will be streamed live, 24/7, at IfICanDream.com, while viewers can also interact with the show via Facebook and Twitter.
Hulu, Clear Channel and MySpace are distributing “If I Can Dream,” and each will take unique roles in pushing out the series and its five stars. Hulu will stream one episode of highlights per week beginning in late February.
Advertising: New Series Wants to Be ‘American Idol’ of Web – Advertising Age – Digital
