Looks like YouTube has found a new big spender to cover the bandwidth bills:
American Apparel has been targeting ads to over 100 videos of pets, including a clip of a skateboarding canine, to promote its line of dog clothing. The Los Angeles-based brand chose the videos based on suggestions from employees.
American Apparel has gone beyond pets to match up niche products with YouTube categories. It promoted dancewear on ballet clips and other dance-related videos. It matched children’s clothing ads with popular kid-related clips like “Charlie Bit My Finger.”
