80 million web-connected TVs coming soon – keep developing that web video and you’ll be in the living room soon enough!
| By the numbers |
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Number of Xbox consoles connected to the web:
20 million (Microsoft)
Peak number of Xbox users simultaneously online:
2.2 million (Microsoft)
Percentage of U.S. households with gaming console that can stream movies:
39% (InStat)
Average price consumers paid for digital cable Q3 2008:
$79 a month (Centris)
Average price Q3 2009:
$70 a month (Centris)
Number of Boxee users:
850,000 (Boxee)
U.S. digital-cable subscribers:
42.1 million (NCTA)
U.S. basic-cable subscribers:
62.6 million (NCTA)
Number of Netflix subscribers:
approximately 10 million (Netflix)
Number of web-connected TVs sold by 2013:
80 million (Park Associates)
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The audiences for these web-connected devices are starting to scale to the point at which marketers become interested. Parks Associates estimates that the consumer electronics industry will sell 80 million net-connected TVs by 2013, and there are already 20 million net-connected Xbox consoles in circulation. Recently, Microsoft said it had 2.2 million Xbox users online at the same time — about the audience of an episode of “Gossip Girl.” Within that experience, Xbox is selling traditional spots, branded entertainment and display advertising to brands like Sprint.
Boxee, which unveiled a set-top box at CES, first released its software on the web in 2007 and now has 850,000 registered users. It pulls video and other content from the web and displays it with an interface optimized for 10-foot viewing on TV.
Thinking Outside the Box: Web TVs Skirt Cable Giants – Advertising Age – Digital
