In your creative video we would like to explore how a microfinance funding
organization can cross market with commercial mainstream brands. The purpose of the video is to attract chief marketing officers to engage a double bottom line partnership with the Foundation. Double-bottom line = profits with purpose.
Create a video for Seven Bar Foundation to drive cause-marketing initiatives with brands with the end results to ignite sustainable business as opposed to donation dependent models.
Submission period ends 12:00:00 GMT on April 6 2010.
For example Seven Bar Foundation’s first cause-marketing partner Fusion
Brands sold in all Sephora’s has been incredibly successful. The impact of the partnership on Fusion Brands sales has lead the campaign to expand globally with the Foundation’s image and logo on lip gloss packaging and product. In the first three months over 100,000 lip glosses were sold warranting $100,000 for the Foundation. This extended microfinance loans to underprivileged women who are now able to start their own business, provide education, medical services to their children and shifting from the welfare dependent mentality to self-sufficiency – hand-up vs hand-out.
Judging Criteria is as follows:
- Originality and Creativity – 50%
- Adherence to Creative Assignment – 50%
Grand Prize
Once in a lifetime trip to experience the 2010 Tribeca Film Festival in New York City (up to $10,000 US Dollars). Prize includes:
Round trip airfare for two to New York City from a major airport nearest winner’s home
4 day/3 night hotel accommodations
Screening passes and after party access
US$5,000 prize money
2nd Prize
US$2,000 prize money
3rd Prize
US$1,000 prize money
4th Prize
US$1,000 prize money
5th Prize
US$1,000 prize money
Runner Up Prizes
5 x Kodak Zi8 Hi-Definition Video Cameras
