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Advertising as Entertainment?

August 16th, 2007 · No Comments

There were a couple of announcements this week of new efforts to provide advertising as entertainment - produced by sponsors or aggregated “best of” ads.  Will consumers embrace ads for ads sake?  For those of us creating commercials, these sites are a boon of inspiration.

Nike Interactive Video Ads

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Big Money Moving into Web Video

August 15th, 2007 · No Comments

There is a huge amount of funding and investment being made in producing and distributing video content for advertising and entertainment - from Gemstar to Prada.  $100M announced this week . . . read more

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